In the world we live in, sadly we can’t always take things at face value. Take, for example, the term “organic.” As you may have read in our recent blog about the Global Organic Textile Standard (GOTS), technically only textiles that are certified organic can be called organic. But with the growing number of “natural” and “organic” products available, it is easy to become a little skeptical…after all, is anyone really holding all of these companies accountable?
It turns out, the answer is “yes.” A few months ago, in the US District Court of Virginia, GOTS won a civil action against a number of companies that were mislabeling and/or falsely advertising their products as “organic.” The case led to a permanent injunction that impedes the unauthorized use of the GOTS logo. Within a matter of weeks, GOTS had also filed a complaint with the US Federal Trade Commission (FTC) to detail the prevalent misuse of the term “organic” in relation to textiles. You can read the full article here.
This is good news, not only for manufacturers of truly organic products (like Lifekind), but also for consumers everywhere! As Herbert Ladwig, the GOTS Managing Director, put it: “The lawsuit and FTC complaint should send a clear message to the textile sector that unauthorized and unsubstantiated claims that textile products are ‘organic’ or GOTS-certified will not be tolerated.” This lack of tolerance for misleading claims means more transparency in textile marketing… and that should give consumers more confidence when shopping for things like organic clothing or bedding.
Of course, as a consumer, it is still a good idea to do your homework and to verify organic claims (especially with large purchases, like mattresses). Keep in mind that you can always search directly for producers and products in the public database on the GOTS website.
Happy organic shopping!