FTC Issues Warning About Deceptive Certifications

In this day and age, there’s so much information available that it can almost be detrimental when trying to make an informed decision. This is especially evident in the mattress world womens new balance 574
. The marketplace has become a “Wild West” full of claims, some of which the FTC has found alarming.

In an effort to offer consumers more transparency (and less greenwashing), the FTC has warned 32 businesses and five certifiers that certain claims, logos, and certifications lack information and miss the mark in complying with the FTC’s environmental marketing requirements.

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Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, explains: “… if seals’ claims are broader than the products’ benefits, they can deceive people new balance cheap online
. We are holding companies accountable for their green claims.” The blog post,
Performing Seals, produced by the FTC, communicates to marketers what a legitimate claim is and what it is not.

If this has left you feeling a bit defeated, you’re not alone. But there’s hope! The FTC publishes its Green Guides to help consumers navigate through the confusion of endless claims and greenwashing.

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For a comprehensive guide to legitimate third-party certifications organic-mattress standards, check out Lifekind’s Purity Promise guarantee.

Be well and sleep safe!

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FTC cracks down on “green” claims

Gratifying news today for advocates of truth in advertising: The FTC has blown the whistle on three companies for making false organic claims. The federal agency, which oversees advertising claims, has filed suit with Ecobaby, Essentia, and Southern California-based online retailer Relief-Mart for falsely asserting that their products are “VOC-free,” “chemical-free,” and contain “no chemical offgassing.” In addition, Ecobaby has been barred by the FTC from making false claims about third-party certifications after making up a fictitious organization and claiming to have their mattresses certified by it.

Read the full story at the FTC’s website.

Get up to date on Lifekind’s certifications here.