In this day and age, there’s so much information available that it can almost be detrimental when trying to make an informed decision. This is especially evident in the mattress world womens new balance 574
. The marketplace has become a “Wild West” full of claims, some of which the FTC has found alarming.
In an effort to offer consumers more transparency (and less greenwashing), the FTC has warned 32 businesses and five certifiers that certain claims, logos, and certifications lack information and miss the mark in complying with the FTC’s environmental marketing requirements.
Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, explains: “… if seals’ claims are broader than the products’ benefits, they can deceive people new balance cheap online
. We are holding companies accountable for their green claims.” The blog post, Performing Seals, produced by the FTC, communicates to marketers what a legitimate claim is and what it is not.
If this has left you feeling a bit defeated, you’re not alone. But there’s hope! The FTC publishes its Green Guides to help consumers navigate through the confusion of endless claims and greenwashing.
For a comprehensive guide to legitimate third-party certifications organic-mattress standards, check out Lifekind’s Purity Promise guarantee.
Be well and sleep safe!