New Products at Lifekind

New Products at Lifekind!

If you haven’t been on our website in awhile, now is the time to stop by!  We’ve posted some new products (and there are more on the way)!  Here are highlights from a few of our newest additions:

Heather greyHeather grey throwcream cream throwOrganic Cotton Honeycomb Pillow and Throw

Liven up your living room with these beautiful cable-knit items (available in cream or heather grey).  The soft, stretchy, honeycomb-pattern woven material is made from GOTS-certified organic cotton and truly low-impact dyes (no heavy metals or toxic substances).  The pillow insert features kapok fill — kapok is the fluff that comes from the seeds of the kapok tree, in case you were wondering — inside a GOTS-certified organic cotton sateen cover.  Staying natural down to the last detail, the pillow cover even closes with coconut-shell buttons!

At 47″x56″, the throw blanket is the perfect size for cuddling up on the couch; the 12″x20″ pillow fits nicely behind your neck or in the small of your back.  The elegant and universal design make these the perfect items to give as wedding or housewarming gifts.

Crush Pillow & Economy-Style Certified Organic Pet Bed

Both of these products provide a fresh take on an old favorite!LKwomanCrushPillowCrushUnzipped_High

For the Crush Pillow, we’ve taken our popular Wool-Wrapped Shredded Rubber Pillow and simply removed the wool.  The result is a softer, more bouyant-feeling pillow with all of the same great customizability.  A heavy-duty zipper on one end of the pillow allows you to adjust the fill to get the ideal “loft.”  The resilient shredded rubber pieces easily form to the shape  of your head and neck, but all it takes is a quick shake to “reset” them — which means no permanent impressions.

Large_Dog_Bed_Web

The Economy-Style Certified Organic Pet Beds are so-named because they offer a cost-effective alternative to our standard pet beds.  These beds feature shredded rubber fill (instead of cotton and buckwheat) and an olive canvas cover (which is non-removable).  The shredded rubber gives a cushy feel and, as with the Crush Pillow, can be “fluffed” to restore the original loft.

TheSwaddlerSetBaby_Gift_Basket Newborn_Organic_Bath_Setbaby_snuggler_set_1

– Organic Baby Gift Baskets

We’ve updated our gift baskets to include some adorable new products!  The baskets still contain long-time customer favorites — like the Organic Cotton Stuffed Bunny, the Baby Hooded Bath Towel, and the Naturally Safer Unscented Castile Soap — but now there are some new items to look out for:

Elephant_RomperCheckered_Romper_kimono

Baby Clothes:
The elephant-print romper and the gingham kimono found in some of our baby baskets just couldn’t be cuter!  These soft, breathable jammies are made of GOTS-certified organic Egyptian cotton and are colored with natural, metal-free dyes.  The romper snaps at the shoulder and inseam to allow for easy on/off and diaper changes.  The kimono has snap tabs to help avoid pinching and an open bottom that gives baby room to move!
** The romper is part of the Snuggler Set and the Swaddler Set; the kimono is part of the Newborn Bath Set

Organic_Barrier_Balm

Baby Barrier Balm:
There is no better way to protect baby’s delicate skin than with this USDA-certified organic barrier balm!  Simply apply to the diaper area to prevent irritation.  This balm is made in the U.S.A. and is free of petroleum, parabens, zinc, and fragrances.  The ingredients are as follows:
Castor oil (Ricinus communis),* Sunflower oil (Helianthus annuus)*, Olive oil (Olea europaea)*, Beeswax (Cera flava)*, non-GMO Vitamin E (Tocopherol)*, Chamomile (Chamomilla recutita)*, Calendula (Calendula officinalis)*, and Lavender (Lavandula angustifolia)*
* Ingredients with asterisk are certified organic
**Part of the Newborn Bath Set

White_Hooded_Towel_Wash_Cloths_sherpa

Sherpa Wash Cloths:
These chamois-like baby wash cloths are the softest I’ve ever felt!  Made with the finest GOTS-certified organic Egyptian cotton; there is a knit finish on one side and a fleece finish on the other.  The 6″x8″ size is perfect for baby, and the yellow or sage trim adds a little fun to these pure white cloths.
** Part of the Newborn Bath Set

DollSleeping Doll:
This adorable sage-colored doll is the perfect comfort companion.  Made with the same GOTS-certified organic Egyptian cotton (body and fill) and natural dyes used in the baby pajamas, this doll is even machine-washable!  The eyes and mouth are stitched — no buttons — to avoid choking hazard.
** Part of the Snuggler Set and the Swaddler Set

Key:
“website” = https://www.lifekind.com/
“Pillow”= https://www.lifekind.com/organic-honeycomb-throw-pillow
“Throw” = https://www.lifekind.com/organic-throw-blanket
“Crush Pillow”= https://www.lifekind.com/the-crush-shredded-natural-rubber-organic-pillow
“Economy-Style Certified Organic Pet Bed” = https://www.lifekind.com/organic-dog-bed
“Newborn Bath Set” = https://www.lifekind.com/newborn-organic-bath-gift-basket
“Snuggler Set” = https://www.lifekind.com/organic-snuggler-gift-set-for-baby
“Swaddler Set” = https://www.lifekind.com/organic-baby-swaddler-gift-basket

Are there federal requirements for calling a mattress “organic”?

Answer: Yes. And verifying these requirements is the only way to make sure you’re not falling victim to fraudulent advertising claims when shopping for an organic mattress.

The government agency that controls use of the word “organic” is the United States Department of Agriculture (USDA), under Title XXI of the 1990 Farm Bill, otherwise known as The Organic Foods Production Act of 1990.

This Act established national standards governing the marketing of certain agricultural products as organically produced products in order to assure consumers that organically produced products meet a consistent standard and to facilitate fairness within interstate commerce.

USDA control over use of the word “organic” extends to non-edible agricultural crops such as cotton and rubber trees, and further extends to non-edible products derived from livestock, such as wool.

To call any of these raw materials “organic,” each producer must meet the requirements listed in the Act and subject its facility and products to annual audit by a USDA-approved “certifying agent.”

Furthermore, for a complex finished textile product, such as a mattress, to be called organic it must be composed of a minimum of 95% certified raw materials as listed above. Then independently, the company manufacturing the mattress must also meet the requirements as listed in the Act and to subject its facility and finished products to an independent annual textile audit to standards such as GOTS, by a USDA-approved certifying agent.

Therefore, to call a mattress “organic” or to sell it as such, the company producing the mattress must earn independent organic status and be awarded an organic certificate annually in their name. This means that a mattress cannot be called organic simply because it is made up of one, some, or even all organic raw materials. It is the “certifying agent” that substantiates that the organic claim being made is actually true. It must be a USDA-approved certifying agent, who through an audit process can give a company legitimate claim or right to use the term “organic.”

Legislation in the United States established the Federal Trade Commission Act in1914. Under this Act, the Commission is empowered to, among other things, prevent unfair methods of competition and unfair or deceptive consumer acts or representations affecting commerce.

If a company calls its product “organic” and its facility, methods, and specific products have not been awarded organic status by a USDA-approved certifying agent, that claim is deceptive, and constitutes an unfair method of competition in the marketplace. Unfair marketing claims fall under the purview of the FTC.

Specific to environmental claims, the FTC has published the “Green Guide.” While the guide defines a number of environmental terms and correct use and association of logos and seals, the primary emphasis of the document is substantiation. Environmental marketing claims must be substantiated.

Section 5 of the FTC Act prohibits deceptive acts and practices in or affecting commerce. A representation, omission, or practice is deceptive if it is likely to mislead consumers acting reasonably under the circumstances and is material to consumers’ decisions. See FTC Policy Statement on Deception, 103 FTC 174 (1983). To determine if an advertisement is deceptive, marketers must identify all express and implied claims that the advertisement reasonably conveys. Marketers must ensure that all reasonable interpretations of their claims are truthful, not misleading, and supported by a reasonable basis before they make the claims. See FTC Policy Statement Regarding Advertising Substantiation, 104 FTC 839 (1984).

In the context of environmental marketing claims, a reasonable basis often requires competent and reliable scientific evidence. Such evidence consists of tests, analyses, research, or studies that have been conducted and evaluated in an objective manner by qualified persons and are generally accepted in the profession to yield accurate and reliable results. Such evidence should be sufficient in quality and quantity based on standards generally accepted in the relevant scientific fields, when considered in light of the entire body of relevant and reliable scientific evidence, to substantiate that each of the marketing claims is true.

James Kohm is the Associate Director for the Enforcement Division of the Federal Trade Commission’s Bureau of Consumer Protection. In that capacity, he oversees enforcement of all consumer protection orders and the Commission’s Green Marketing program. When Mr. Kohm spoke on January 27, 2013 at the World Market Center, he made clear that the Federal Trade Commission (FTC) does not define what is or can be called organic. The FTC can conduct investigations relating to the organization, business, practices, and management of entities engaged in commerce and seek monetary redress and other relief for conduct injurious to consumers and other businesses from unsubstantiated environmental claims. Review the following links that report FTC investigation of unsubstantiated claims:

https://www.ftc.gov/news-events/press-releases/2013/07/three-companies-barred-advertising-mattresses-free-volatile

https://www.ftc.gov/news-events/press-releases/2011/01/ftc-settlement-ends-tested-green-certifications-were-neither

https://www.ftc.gov/news-events/press-releases/2009/08/ftc-charges-companies-bamboo-zling-consumers-false-product-claims

https://www.ftc.gov/news-events/press-releases/2014/01/ftc-approves-final-orders-settling-charges-three-companies-made

https://www.ftc.gov/news-events/press-releases/2014/06/ftc-brings-second-case-year-against-plastic-lumber-products?utm_source=govdelivery

 

At Lifekind, we’ve worked hard to establish and maintain a comprehensive organic program. This ensures the creation and assurance of certified organic goods. Testing, quality assurance, lot tracking, purchasing organic raw materials (despite the higher cost), and spending thousands annually on auditing are just a few of the ways in which we keep our rigorous organic program in place. Third-party certification is the only thing protecting us from companies that do none of these things, but would try nevertheless to reap marketing dollars by fraudulently associating the term “organic” with their products.

It does not fall to the consumer or retailer to judge what is or is not organic. For a company to call its products “organic” it must have been granted organic status by a USDA-approved “certifying agent.” The consumer need only confirm a valid certificate with the company’s name and products listed, not a certification showing he name of a grower or producer. At Lifekind, we’ve covered all the bases, so you can “rest” assured you’re purchasing a TRULY organic mattress.

8 Misleading Claims about Organic Mattresses – Is Your Mattress Certified Organic?

Misleading-Claims-Number-Graphics

Misleading Claim #1: Merchants using organic logos, or statements that use the word “organic,” to describe their mattresses as “organic” or partially “organic.”
Incorrect Because: Under USDA National Organic Program regulations (USDA/NOP), there are no such categories. There is only “certified organic.”

Misleading Claim #2: Merchants claiming that since they use the same organic materials that are used in certified organic mattresses, why pay more?
Incorrect Because: Without submitting to an independent third-party audit, a consumer has no assurance that whatever organic component is claimed to be used was actually used in making a mattress.

Misleading Claim #3: Merchants claiming that since the materials they use are the same as those used by true organic manufacturers, what’s the difference?
Incorrect Because: Fast food and fine dining can include the same ingredients, but the outcomes are quite different—it’s about quality and purity, not just materials.

Misleading Claim #4: Merchants using someone else’s certification to infer it is their own, but somehow doesn’t have their name on it for a string of reasons.
Incorrect Because: USDA certification certificates are not transferable.

Misleading Claim #5: Merchants claiming their mattresses are “chemical free.”
Incorrect Because: This is scientifically impossible.

Misleading Claim #6: Merchants claiming their mattresses are “nontoxic.”
Incorrect Because: This is also scientifically impossible.

Misleading Claim #7: Merchants claiming their mattresses are “free of volatile organic compounds (VOCS)” or have no harmful outgassing.
Incorrect Because: This is also scientifically impossible, and without an independentUL/GREENGUARD™ or similar test for finished-product emissions, no one can possibly know exact outgassing levels.

Misleading Claim #8: Merchants claiming that their components have been tested for the presence of a long list of chemicals and that none were found.
Incorrect Because: What this means is that the mattress components may have been tested at one point, early in the process, by what is known as a “presence” test. True, these chemicals may not have been present at that time, but it gives absolutely no information as to what is actually emitting from the finished mattress. That is a consumer assurance UL/GREENGUARD™ testing provides.

Find out if a mattress is in fact listed on the certifier’s website.

Note: The name of the manufacturer or retailer must be entered precisely, such as “Organic Mattresses, Inc.”

http://www.global-standard.org/public-database/search.html

http://certification.controlunion.com/certified_companies_and_products.aspx

 

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