Our biggest, most anticipated sale of the year is finally here.  Our 16th Annual White Sale will not disappoint, with up to 60% OFF select items plus free shipping on orders over $99.


Don’t wait till the end of January to take advantage of these great deals!

This year’s White Sale catalog introduces several new products at huge discounts.


Our new Organic Cotton Jacquard Bedding Collection has a delicate diamond white-on-white pattern.  The diamonds seem to shimmer in the light, adding a touch of beauty to the silky-soft material. Made from 100% GOTS-certified organic cotton, they’re free of dyes or synthetic components. The collection contains sheets, pillowcases, and duvets.  Each piece is sold individually for your convenience. The pillowcases and flat sheet have a 7″ attached hem, and the fitted sheet is elasticized all the way around with 15″ pockets. These sheets are imported from India. The major reason I love them is because there’s no guess work when it comes to which direction to put the sheets on after I wash them. During the White Sale, the whole collection is 50% OFF.

We are also pleased to introduce two new items in our Baby Department.

Lifekind Dot Organic Crib Skirt

The first is our new Organic Swiss Dot Crib Skirt.  This dappled organic cotton percale bed skirt finishes the crib on a sweet and simple note. Fits standard cribs, with a 16″ ruffle. (Imported from India). I love this cute crib skirt because I can hide all my baby supplies under the crib and no one is the wiser!  During the White Sale, the Organic Swiss Dot Crib Skirt is 50% OFF.



Lifekind Organic Cotton Fleece BlanketThe second new baby item is the Organic Cotton Fleece Baby Blanket. Super-soft fleece makes this the perfect snuggling blanket, lightweight enough for swaddling. This snowy-white crib-size blanket is sure to become baby’s (and your) favorite, made in the USA from GOTS-certified 100% organic cotton. During the White Sale, the Organic Cotton Fleece Baby Blanket is 50% OFF.  (I recommend stocking up on these blankets – in my experience, you can never have enough swaddling blankets). Swaddling can help your baby stay calm and sleep better.  Here’s a great refresher, or if you’re learning for the first time, check out on how to swaddle a baby.

I could write a whole blog on how helpful swaddling is. Warning: Don’t watch the swaddling video too many times, or it will make your biological clock tick:)

Along with these great new items, we also have awesome staple items on sale.  Here is a list of just a few of our customer favorites:

  • Organic Cotton Youth Robe   60% OFF


Don’t forget:  Mattresses are on sale too!  Now is the perfect time to order the organic mattress you’ve always dreamed of. During our White Sale, you can purchase a top-of-the-line organic mattress for 20% off plus free shipping.  So what are you waiting for? Order online or call 1-800-284-4983 today!


Sleep Tight

I’m sure many of us share treasured childhood memories, and one of mine is when my mother would tuck me in at night and say, “Sleep tight.” I now often hear myself repeating that phrase, which leads me to wonder where “sleep tight” actually originated.

Sleep Tight

History shows that the phrase “sleep tight” has always been used in the English-speaking world, and is associated with the rhyme “good night, sleep tight, don’t let the bedbugs bite.” The “sleep tight” part may refer back to when mattress foundations were made from ropes, which needed to be pulled tight to provide a well-sprung bed. The ropes were spread across the bed frame in a criss-cross pattern to form a sleeping platform. They would sag with time and weight, and had to be tightened periodically, hence the phrase “sleep tight.” This brings to mind why it’s important to know what type of foundation your mattress is on.

Most of us have had common commercial mattresses at one time or another. We may have told by a salesperson, “This price includes the set,” which we assume means we’re getting a box-spring foundation. I’m here to tell you that that’s not always the case. I speak to customers all day long who assume that the foundation they have now is a box spring, when actually it contains no springs at all – just thin wood. I call this a “faux” or “impostor” box spring.

Innerspring mattresses are designed specifically to be supported by a box-spring foundation. With a “faux” foundation, the innerspring mattress will lack proper support, which in turn will not provide the sleeper with the proper support. It becomes a vicious cycle. Some people try placing plywood between the mattress and the foundation, hoping it will do the trick. When it doesn’t work and the mattress becomes increasingly uncomfortable from lack of support, a chemically-laden memory-foam pillow top may be added. It goes on and on as the mattress dips and sags in an unusually short period of time. It’s only when the entire situation becomes unbearable that we’re forced to pay attention and purchase a new mattress. Sadly, if the underlying problem hasn’t been recognized the first time, the pattern is often repeated.

On a more positive note, we’ve come a long way in terms of technology from using a rope foundation that needs to be tightened to prevent sagging. We now offer platform-slat bed frames, which require no maintenance and allow natural rubber mattresses to have the air circulation they need without using a foundation. Yet when it comes to traditional innerspring, steel-coil mattresses, my biggest concern is that the general mattress buyer is often still unaware of the need such mattresses have for a steel-coil box-spring foundation to support them. Think of the two pieces as a team, working together to provide the perfect, comfortable support.

So when you find it’s time to replace that not-so-old, sagging mattress set, remember to look inside the potentially empty “box spring” that came with your mattress to see what’s inside.

I hope you always will “sleep tight”!

What happens when babies are exposed to mainstream mattresses?

There is nothing more precious than an infant. So innocent and delicate, these tiny blessings should have the purest food, bedding, and care, and most parents are more than happy to spend a bit more for the best. Yet it is concerning that most baby products found in department stores contain chemicals, hormone disruptors, and flame retardants that are toxic to adults, let alone children. In fact, children are susceptible to absorbing toxins at a faster rate than adults because 1) children breathe faster, and 2) the skin of a child is thinner, so they can absorb chemicals more quickly.

Most people think that there are regulations in place to protect the safety of what we buy. We learned during Christmas ’08, however, that there were no regulations for toys that contained dangerous amounts of lead. The sad truth is that there are approximately 75,000 chemicals used in commercial products and applications in the US. Of those, approximately 3% have been evaluated for human toxicology!

Flame retardants in mattresses are among the most dangerous culprits, considering the fact that babies can sleep up to 16 hours a day. Studies have shown that antimony, a common flame retardant used in crib mattresses, may contribute to SIDS (Sudden Infant Death Syndrome) risk. Other flame retardants such as PBDEs can affect the physical and intellectual development of a baby.

Most conventional crib mattresses are made with synthetic foams and fibers. These materials contain toluene and other petrochemicals that offgas VOCs (volatile organic compounds). To top it off, they are often coated with PVC vinyl to make them waterproof. Not just chemical hazards to a baby, these types of mattresses do not “breathe,” causing children to overheat and sleep overly warm and “clammy.”

Why expose your child to these dangers when a pure alternative is available through Lifekind®?

Rowena, Product Specialist