Answer: Yes. And verifying these requirements is the only way to make sure you’re not falling victim to fraudulent advertising claims when shopping for an organic mattress.
The government agency that controls use of the word “organic” is the United States Department of Agriculture (USDA), under Title XXI of the 1990 Farm Bill, otherwise known as The Organic Foods Production Act of 1990.
This Act established national standards governing the marketing of certain agricultural products as organically produced products in order to assure consumers that organically produced products meet a consistent standard and to facilitate fairness within interstate commerce.
USDA control over use of the word “organic” extends to non-edible agricultural crops such as cotton and rubber trees, and further extends to non-edible products derived from livestock, such as wool.
To call any of these raw materials “organic,” each producer must meet the requirements listed in the Act and subject its facility and products to annual audit by a USDA-approved “certifying agent.”
Furthermore, for a complex finished textile product, such as a mattress, to be called organic it must be composed of a minimum of 95% certified raw materials as listed above. Then independently, the company manufacturing the mattress must also meet the requirements as listed in the Act and to subject its facility and finished products to an independent annual textile audit to standards such as GOTS, by a USDA-approved certifying agent.
Therefore, to call a mattress “organic” or to sell it as such, the company producing the mattress must earn independent organic status and be awarded an organic certificate annually in their name. This means that a mattress cannot be called organic simply because it is made up of one, some, or even all organic raw materials. It is the “certifying agent” that substantiates that the organic claim being made is actually true. It must be a USDA-approved certifying agent, who through an audit process can give a company legitimate claim or right to use the term “organic.”
Legislation in the United States established the Federal Trade Commission Act in1914. Under this Act, the Commission is empowered to, among other things, prevent unfair methods of competition and unfair or deceptive consumer acts or representations affecting commerce.
If a company calls its product “organic” and its facility, methods, and specific products have not been awarded organic status by a USDA-approved certifying agent, that claim is deceptive, and constitutes an unfair method of competition in the marketplace. Unfair marketing claims fall under the purview of the FTC.
Specific to environmental claims, the FTC has published the “Green Guide.” While the guide defines a number of environmental terms and correct use and association of logos and seals, the primary emphasis of the document is substantiation. Environmental marketing claims must be substantiated.
Section 5 of the FTC Act prohibits deceptive acts and practices in or affecting commerce. A representation, omission, or practice is deceptive if it is likely to mislead consumers acting reasonably under the circumstances and is material to consumers’ decisions. See FTC Policy Statement on Deception, 103 FTC 174 (1983). To determine if an advertisement is deceptive, marketers must identify all express and implied claims that the advertisement reasonably conveys. Marketers must ensure that all reasonable interpretations of their claims are truthful, not misleading, and supported by a reasonable basis before they make the claims. See FTC Policy Statement Regarding Advertising Substantiation, 104 FTC 839 (1984).
In the context of environmental marketing claims, a reasonable basis often requires competent and reliable scientific evidence. Such evidence consists of tests, analyses, research, or studies that have been conducted and evaluated in an objective manner by qualified persons and are generally accepted in the profession to yield accurate and reliable results. Such evidence should be sufficient in quality and quantity based on standards generally accepted in the relevant scientific fields, when considered in light of the entire body of relevant and reliable scientific evidence, to substantiate that each of the marketing claims is true.
James Kohm is the Associate Director for the Enforcement Division of the Federal Trade Commission’s Bureau of Consumer Protection. In that capacity, he oversees enforcement of all consumer protection orders and the Commission’s Green Marketing program. When Mr. Kohm spoke on January 27, 2013 at the World Market Center, he made clear that the Federal Trade Commission (FTC) does not define what is or can be called organic. The FTC can conduct investigations relating to the organization, business, practices, and management of entities engaged in commerce and seek monetary redress and other relief for conduct injurious to consumers and other businesses from unsubstantiated environmental claims. Review the following links that report FTC investigation of unsubstantiated claims:
At Lifekind, we’ve worked hard to establish and maintain a comprehensive organic program. This ensures the creation and assurance of certified organic goods. Testing, quality assurance, lot tracking, purchasing organic raw materials (despite the higher cost), and spending thousands annually on auditing are just a few of the ways in which we keep our rigorous organic program in place. Third-party certification is the only thing protecting us from companies that do none of these things, but would try nevertheless to reap marketing dollars by fraudulently associating the term “organic” with their products.
It does not fall to the consumer or retailer to judge what is or is not organic. For a company to call its products “organic” it must have been granted organic status by a USDA-approved “certifying agent.” The consumer need only confirm a valid certificate with the company’s name and products listed, not a certification showing he name of a grower or producer. At Lifekind, we’ve covered all the bases, so you can “rest” assured you’re purchasing a TRULY organic mattress.
Misleading Claim #1: Merchants using organic logos, or statements that use the word “organic,” to describe their mattresses as “organic” or partially “organic.”
Incorrect Because: Under USDA National Organic Program regulations (USDA/NOP), there are no such categories. There is only “certified organic.”
Misleading Claim #2: Merchants claiming that since they use the same organic materials that are used in certified organic mattresses, why pay more?
Incorrect Because: Without submitting to an independent third-party audit, a consumer has no assurance that whatever organic component is claimed to be used was actually used in making a mattress.
Misleading Claim #3: Merchants claiming that since the materials they use are the same as those used by true organic manufacturers, what’s the difference?
Incorrect Because: Fast food and fine dining can include the same ingredients, but the outcomes are quite different—it’s about quality and purity, not just materials.
Misleading Claim #4: Merchants using someone else’s certification to infer it is their own, but somehow doesn’t have their name on it for a string of reasons.
Incorrect Because: USDA certification certificates are not transferable.
Misleading Claim #5: Merchants claiming their mattresses are “chemical free.”
Incorrect Because: This is scientifically impossible.
Misleading Claim #6: Merchants claiming their mattresses are “nontoxic.”
Incorrect Because: This is also scientifically impossible.
Misleading Claim #7: Merchants claiming their mattresses are “free of volatile organic compounds (VOCS)” or have no harmful outgassing.
Incorrect Because: This is also scientifically impossible, and without an independentUL/GREENGUARD™ or similar test for finished-product emissions, no one can possibly know exact outgassing levels.
Misleading Claim #8: Merchants claiming that their components have been tested for the presence of a long list of chemicals and that none were found.
Incorrect Because: What this means is that the mattress components may have been tested at one point, early in the process, by what is known as a “presence” test. True, these chemicals may not have been present at that time, but it gives absolutely no information as to what is actually emitting from the finished mattress. That is a consumer assurance UL/GREENGUARD™ testing provides.
Find out if a mattress is in fact listed on the certifier’s website.
Note: The name of the manufacturer or retailer must be entered precisely, such as “Organic Mattresses, Inc.”
You may be thinking….that’s easy, you go down to the bed and bath store and pull a few off the shelf and squish, press, lay your head on them and whichever feels good and is within your budget will be fine (trial and error, I guess?). Or maybe you’re replacing your old pillows with cruelty-free, organic alternatives, but don’t know where to begin.
Everybody is unique, so there is no one “perfect” pillow for everyone. It’s just not that simple. Deciphering the “pillow puzzle” might have you throwing in the towel and settling for anything soft-ish to prop your head up on. Read on for advice on how to best match your comfort needs to various types of pillows.
I believe the first thing to consider when purchasing anything really, is what it is made of. Since about 1/3 of your time is spent in bed and pillows are right in your face, I wouldn’t recommend petroleum-based poly-fill or memory foam, which is found to contain 60+ toxic VOCs (volatile organic compounds). The healthiest choice is always organic.
The inside of our Organic Cotton Pillow
Next, consider your sleeping position(s) and the pillow loft (or height) needed:
Now for the fun part. What a pillow is stuffed with greatly determines how it feels. If you answer yes to any of the following questions, click on the links to the organic pillows after the question, and that pillow could be the best one for you.
If you’re still unsure, just call and talk to one of our knowledgable pillow experts at Lifekind at 1-800-284-4983. I love getting calls about pillows, because I enjoy using adjectives like “puffy,” “shmooshable,” “buoyant,” and “moldable.”
Born and raised in Maine by a “back to the land,” naturalist mom, I had a pretty good start at living a healthy life. I eat primarily certified organic, non-GMO foods and enjoy the challenge of finding locally or regionally produced products. I reuse plastic bags (yes, I wash them!) and shop with my faithful cloth bags. I compost and recycle, and I’ve always used “natural” (or so I thought) body-care and household cleaning products. I’m doing pretty good, right?
Lifekind gives all of their (our!) new employees a gift basket with samples of the Naturally Safer laundry, cleaning, and personal-care products so we get a chance to try everything out before we recommend products to customers. Both the castile bar soap and the liquid soap have become my new favorites– both feel silky and non-drying. After working at Lifekind for just two weeks, I now feel like I’m really moving back to the land, literally refreshed by the purest organic skin and hair products I’ve used in years.
My husband and I had planned to get a new bed in the near future – something really comfy – and were prepared to spend the money on a really good one. I’m so glad we didn’t just run down to the neighborhood mattress store and jump on (or sink into) some memory foam, because we might have been sucked in. I have a new awareness about the toxicity of the synthetic materials and chemicals in the old beds and bedding in my house, and it’s reminding me of what’s going to happen when they go “back to the land” – yikes!!
I’m already filtering Lifekind’s organic pillows and bedding into my life, and feel so great about it. I look forward to starting this new chapter in my life with Lifekind. Hopefully I’ll talk to you along the way!
Naomi is Lifekind’s newest team member, training to become a Product Specialist. We hope you will welcome her the next time you call us!
I’m sure many of us share treasured childhood memories, and one of mine is when my mother would tuck me in at night and say, “Sleep tight.” I now often hear myself repeating that phrase, which leads me to wonder where “sleep tight” actually originated.
History shows that the phrase “sleep tight” has always been used in the English-speaking world, and is associated with the rhyme “good night, sleep tight, don’t let the bedbugs bite.” The “sleep tight” part may refer back to when mattress foundations were made from ropes, which needed to be pulled tight to provide a well-sprung bed. The ropes were spread across the bed frame in a criss-cross pattern to form a sleeping platform. They would sag with time and weight, and had to be tightened periodically, hence the phrase “sleep tight.” This brings to mind why it’s important to know what type of foundation your mattress is on.
Most of us have had common commercial mattresses at one time or another. We may have told by a salesperson, “This price includes the set,” which we assume means we’re getting a box-spring foundation. I’m here to tell you that that’s not always the case. I speak to customers all day long who assume that the foundation they have now is a box spring, when actually it contains no springs at all – just thin wood. I call this a “faux” or “impostor” box spring.
Innerspring mattresses are designed specifically to be supported by a box-spring foundation. With a “faux” foundation, the innerspring mattress will lack proper support, which in turn will not provide the sleeper with the proper support. It becomes a vicious cycle. Some people try placing plywood between the mattress and the foundation, hoping it will do the trick. When it doesn’t work and the mattress becomes increasingly uncomfortable from lack of support, a chemically-laden memory-foam pillow top may be added. It goes on and on as the mattress dips and sags in an unusually short period of time. It’s only when the entire situation becomes unbearable that we’re forced to pay attention and purchase a new mattress. Sadly, if the underlying problem hasn’t been recognized the first time, the pattern is often repeated.
On a more positive note, we’ve come a long way in terms of technology from using a rope foundation that needs to be tightened to prevent sagging. We now offer platform-slat bed frames, which require no maintenance and allow natural rubber mattresses to have the air circulation they need without using a foundation. Yet when it comes to traditional innerspring, steel-coil mattresses, my biggest concern is that the general mattress buyer is often still unaware of the need such mattresses have for a steel-coil box-spring foundation to support them. Think of the two pieces as a team, working together to provide the perfect, comfortable support.
So when you find it’s time to replace that not-so-old, sagging mattress set, remember to look inside the potentially empty “box spring” that came with your mattress to see what’s inside.
I hope you always will “sleep tight”!
The other day I heard a colleague say something that made me think. She was talking with a customer and describing today’s “chemical” mattress market as being a lot like the tobacco industry of the fifties. People were told back then that cigarettes weren’t bad for them, the same way today’s consumers are told that chemical flame retardants and formaldehyde-containing memory foam in mattresses aren’t just safe, but can even be good for them — and it worked like a charm. Skyrocketing cancer rates were the result.
Growing up in the seventies, with the Surgeon General’s warning on every cigarette pack, I wondered how Americans of my parents’ generation could have been so naive. How could they not have known that smoking was dangerous? Sure, cigarette ads featured endorsements from beloved movie stars, cartoon characters, even the family physician (“More doctors smoke Camels than any other brand!”), but average people must have known intuitively that something was wrong. Right?
I’m guessing that Americans back then, like us, wanted to believe that something they enjoyed was safe, and that the government would tell them if it wasn’t. Yesterday’s cigarette ads featuring leading physicians have become today’s two-page layouts for memory-foam mattresses in environmental magazines, targeting a health-oriented clientele that would run in the opposite direction if they knew what memory foam was actually made of.
Hazardous chemicals are a part of almost everything we use, including our mattresses, and cancer rates have never been higher. Could there be a connection? Many consumers don’t want to think so.
After all, the government would tell us if it were dangerous. Right?
(To see test results showing over 60 volatile chemicals emitting from a memory-foam mattress, see Walt Bader’s book Toxic Bedrooms: Your Guide to a Safe Night’s Sleep.)
Sylvia, Sales Supervisor