Introducing Our New 20th Anniversary Certified Organic Mattresses!

The Sorell is a luxury certified organic mattress* made with a medium-firm core of individual pocket coils individually wrapped in a biodegradable fabric protector made from corn. The coils are then enclosed in a durable certified organic cotton envelope, then finally topped with 3” of luxurious rubber-tree latex. The latex layer can be ordered in either medium, medium-firm, or firm. Unlike the one-piece Bonnell-spring construction of our Traditional and Combo mattresses, pocket coils respond individually to a sleeper’s weight and position, and deliver comfort with less motion transfer while retaining the feel of an innerspring. As with all our mattresses, our certified organic wool provides flammability protection without the use of chemical flame retardants or synthetic fire barriers. Height: Approximately 12”. Handmade in the USA.

The major difference between our two 20th Anniversary mattresses is that while the Astar has a loose, removable cover that feels softer and allows for changing the inside latex surface, the Sorell is a tape-edge product that is sewn closed and, because of the tightness of the cover, provides sleepers with a firmer surface. The latex layer of the Astar is available in medium-soft, medium, medium-firm, or a custom firmness. Also, due to the Astar’s cover being removable, this mattress can be shipped in several boxes via a parcel post service for a nominal fee. The boxes are small enough to leave at your door, just as any other parcel post items would be left, so you do not have to be home for delivery. Simply bring the boxes inside to the desired room, unbox and assemble using the enclosed assembly instructions.

The Astar and Sorell mattresses require a unique foundation. Please see details at www.lifekind.com or call 800.284.4983 for more information.

*Certified to GOTS (the Global Organic Textile Standard) and to GOLS (the Global Organic Latex Standard) by Control Union.

 

Free Ebook Download: Sleep Safe in a Toxic World

Whether you’re interested in a cleaner environment or improved health for you and your family, Sleep Safe in a Toxic World by Lifekind® co-founder Walt Bader is essential reading for a good night’s sleep. Learn why beds are one of the single most overlooked causes of chemical exposure. Download your FREE copy today:
Sleep Safe in a Toxic World - Walter Bader
Click to download a free copy of Sleep Safe in a Toxic World: Your guide to identifying and removing hidden toxins from your bedroom

 

How to Buy an Organic Mattress Online

Searching for the most comfortable mattress can be super challenging, whether you’re looking online or in stores or both. Make it an organic mattress search to avoid toxic chemicals like flame retardants and petrochemical foams, and you’ve got a multi-layered puzzle to solve.

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With so many companies advertising “natural” and “organic” mattresses, there’s the added challenge of sifting through false claims. Use the search terms “certified organic mattress” instead of “natural,” “green,” “eco-friendly,” or even “organic mattress.”

Since Lifekind mattresses hold third-party organic certifications – GOLS (Global Organic Latex Standard) for our natural rubber latex mattresses, and GOTS (Global Organic Textile Standard) for our innerspring mattresses – there’s no way toxic chemicals can be used in the growing or processing of the materials or be added to the finish product. So that makes them a natural choice for those seeking the purest mattresses available.

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Customers call us up and ask, “How can someone pick out a mattress over the phone?” The short answer is, “Have an in-depth consultation.” While there are a number of people who absolutely must try them in stores, most people feel very confident they’ve made the best choice after a 10-20 minute conversation with an organic-mattress product specialist. While we try our best to get it right the first time, we do offer a 90-night comfort exchange policy so you won’t end up stuck with a mattress that doesn’t fit your needs. Three months is a much better trial period than 5 or 10 minutes in a store!

Sylvia at Lifekind
Contact Lifekind

If you’re ready for a free, personal sleep consultation, or simply have questions, please call our friendly product specialists at 1-800-284-4983.

Are there federal requirements for calling a mattress “organic”?

Answer: Yes. And verifying these requirements is the only way to make sure you’re not falling victim to fraudulent advertising claims when shopping for an organic mattress.

The government agency that controls use of the word “organic” is the United States Department of Agriculture (USDA), under Title XXI of the 1990 Farm Bill, otherwise known as The Organic Foods Production Act of 1990.

This Act established national standards governing the marketing of certain agricultural products as organically produced products in order to assure consumers that organically produced products meet a consistent standard and to facilitate fairness within interstate commerce.

USDA control over use of the word “organic” extends to non-edible agricultural crops such as cotton and rubber trees, and further extends to non-edible products derived from livestock, such as wool.

To call any of these raw materials “organic,” each producer must meet the requirements listed in the Act and subject its facility and products to annual audit by a USDA-approved “certifying agent.”

Furthermore, for a complex finished textile product, such as a mattress, to be called organic it must be composed of a minimum of 95% certified raw materials as listed above. Then independently, the company manufacturing the mattress must also meet the requirements as listed in the Act and to subject its facility and finished products to an independent annual textile audit to standards such as GOTS, by a USDA-approved certifying agent.

Therefore, to call a mattress “organic” or to sell it as such, the company producing the mattress must earn independent organic status and be awarded an organic certificate annually in their name. This means that a mattress cannot be called organic simply because it is made up of one, some, or even all organic raw materials. It is the “certifying agent” that substantiates that the organic claim being made is actually true. It must be a USDA-approved certifying agent, who through an audit process can give a company legitimate claim or right to use the term “organic.”

Legislation in the United States established the Federal Trade Commission Act in1914. Under this Act, the Commission is empowered to, among other things, prevent unfair methods of competition and unfair or deceptive consumer acts or representations affecting commerce.

If a company calls its product “organic” and its facility, methods, and specific products have not been awarded organic status by a USDA-approved certifying agent, that claim is deceptive, and constitutes an unfair method of competition in the marketplace. Unfair marketing claims fall under the purview of the FTC.

Specific to environmental claims, the FTC has published the “Green Guide.” While the guide defines a number of environmental terms and correct use and association of logos and seals, the primary emphasis of the document is substantiation. Environmental marketing claims must be substantiated.

Section 5 of the FTC Act prohibits deceptive acts and practices in or affecting commerce. A representation, omission, or practice is deceptive if it is likely to mislead consumers acting reasonably under the circumstances and is material to consumers’ decisions. See FTC Policy Statement on Deception, 103 FTC 174 (1983). To determine if an advertisement is deceptive, marketers must identify all express and implied claims that the advertisement reasonably conveys. Marketers must ensure that all reasonable interpretations of their claims are truthful, not misleading, and supported by a reasonable basis before they make the claims. See FTC Policy Statement Regarding Advertising Substantiation, 104 FTC 839 (1984).

In the context of environmental marketing claims, a reasonable basis often requires competent and reliable scientific evidence. Such evidence consists of tests, analyses, research, or studies that have been conducted and evaluated in an objective manner by qualified persons and are generally accepted in the profession to yield accurate and reliable results. Such evidence should be sufficient in quality and quantity based on standards generally accepted in the relevant scientific fields, when considered in light of the entire body of relevant and reliable scientific evidence, to substantiate that each of the marketing claims is true.

James Kohm is the Associate Director for the Enforcement Division of the Federal Trade Commission’s Bureau of Consumer Protection. In that capacity, he oversees enforcement of all consumer protection orders and the Commission’s Green Marketing program. When Mr. Kohm spoke on January 27, 2013 at the World Market Center, he made clear that the Federal Trade Commission (FTC) does not define what is or can be called organic. The FTC can conduct investigations relating to the organization, business, practices, and management of entities engaged in commerce and seek monetary redress and other relief for conduct injurious to consumers and other businesses from unsubstantiated environmental claims. Review the following links that report FTC investigation of unsubstantiated claims:

https://www.ftc.gov/news-events/press-releases/2013/07/three-companies-barred-advertising-mattresses-free-volatile

https://www.ftc.gov/news-events/press-releases/2011/01/ftc-settlement-ends-tested-green-certifications-were-neither

https://www.ftc.gov/news-events/press-releases/2009/08/ftc-charges-companies-bamboo-zling-consumers-false-product-claims

https://www.ftc.gov/news-events/press-releases/2014/01/ftc-approves-final-orders-settling-charges-three-companies-made

https://www.ftc.gov/news-events/press-releases/2014/06/ftc-brings-second-case-year-against-plastic-lumber-products?utm_source=govdelivery

 

At Lifekind, we’ve worked hard to establish and maintain a comprehensive organic program. This ensures the creation and assurance of certified organic goods. Testing, quality assurance, lot tracking, purchasing organic raw materials (despite the higher cost), and spending thousands annually on auditing are just a few of the ways in which we keep our rigorous organic program in place. Third-party certification is the only thing protecting us from companies that do none of these things, but would try nevertheless to reap marketing dollars by fraudulently associating the term “organic” with their products.

It does not fall to the consumer or retailer to judge what is or is not organic. For a company to call its products “organic” it must have been granted organic status by a USDA-approved “certifying agent.” The consumer need only confirm a valid certificate with the company’s name and products listed, not a certification showing he name of a grower or producer. At Lifekind, we’ve covered all the bases, so you can “rest” assured you’re purchasing a TRULY organic mattress.

8 Misleading Claims about Organic Mattresses – Is Your Mattress Certified Organic?

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Misleading Claim #1: Merchants using organic logos, or statements that use the word “organic,” to describe their mattresses as “organic” or partially “organic.”
Incorrect Because: Under USDA National Organic Program regulations (USDA/NOP), there are no such categories. There is only “certified organic.”

Misleading Claim #2: Merchants claiming that since they use the same organic materials that are used in certified organic mattresses, why pay more?
Incorrect Because: Without submitting to an independent third-party audit, a consumer has no assurance that whatever organic component is claimed to be used was actually used in making a mattress.

Misleading Claim #3: Merchants claiming that since the materials they use are the same as those used by true organic manufacturers, what’s the difference?
Incorrect Because: Fast food and fine dining can include the same ingredients, but the outcomes are quite different—it’s about quality and purity, not just materials.

Misleading Claim #4: Merchants using someone else’s certification to infer it is their own, but somehow doesn’t have their name on it for a string of reasons.
Incorrect Because: USDA certification certificates are not transferable.

Misleading Claim #5: Merchants claiming their mattresses are “chemical free.”
Incorrect Because: This is scientifically impossible.

Misleading Claim #6: Merchants claiming their mattresses are “nontoxic.”
Incorrect Because: This is also scientifically impossible.

Misleading Claim #7: Merchants claiming their mattresses are “free of volatile organic compounds (VOCS)” or have no harmful outgassing.
Incorrect Because: This is also scientifically impossible, and without an independentUL/GREENGUARD™ or similar test for finished-product emissions, no one can possibly know exact outgassing levels.

Misleading Claim #8: Merchants claiming that their components have been tested for the presence of a long list of chemicals and that none were found.
Incorrect Because: What this means is that the mattress components may have been tested at one point, early in the process, by what is known as a “presence” test. True, these chemicals may not have been present at that time, but it gives absolutely no information as to what is actually emitting from the finished mattress. That is a consumer assurance UL/GREENGUARD™ testing provides.

Find out if a mattress is in fact listed on the certifier’s website.

Note: The name of the manufacturer or retailer must be entered precisely, such as “Organic Mattresses, Inc.”

http://www.global-standard.org/public-database/search.html

http://certification.controlunion.com/certified_companies_and_products.aspx

 

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Lifekind Organic Mattress Profile: The Combo Natural Rubber Latex / Innerspring

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The Combo organic mattress is often the best choice for people who prefer the traditional “bouncy” feel of an innerspring mattress yet want the cushiony comfort of natural rubber latex. It’s also ideal for sleepers of different weights and statures who share a bed.

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Lifekind Combo Organic Mattress cutaway

Available in two versions, the one-sided, non-flippable Combo has a two-inch layer of natural rubber added to the top of the innerspring core, and the two-sided, flippable Combo has two inches of natural rubber added to both sides.
Either version of the Combo can be supported by a boxspring for added “give” and softness, or by a wood-slat foundation or platform- style bed for a firmer, more stable feel.

Click here to view more details and pricing: http://goo.gl/YmokOa

As always, Lifekind’s Product Specialists are happy to answer all your product questions or help you decipher which firmness or type of mattress is best for your personal needs, and can be reached between 7:30 and 5:00 Monday through Friday Pacific time at 800-284-4983. Give us a call!

Our independent third-party certifications are shown below:

GOLS •  Certified to the Global Organic Latex Standard (GOLS)

 

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•  20-year limited warranty, and meets the GREENGUARD® product emission standard

 

 

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• GOTS prohibits the use of ingredients like formaldehyde, GMOs, heavy metals, copper, fumigants, fluorocarbons, aromatic solvents, and chlorophenols in any part of the production process. Raw materials known to be toxic (to the earth, the ozone layer, or any living organism) are also prohibited. Additionally, GOTS explicitly requires that organic materials do not come in contact with non–organic materials.

Pulling the Wool Over Your Eyes – It is possible to pass the open-flame mattress flammability test without chemicals

This great blog from our sister company OMI, (who manufacturers all of Lifekind‘s mattresses), touches on a “hot topic in the organic mattress industry.  Since we don’t use any chemical flame retardants, customers often ask how we can pass the flammability requirements with just wool.  Well, we worked hard to make it possible.  Be sure to watch the video below, which is of one our mattresses during an actual open-flame mattress flammability test (which we pass with flying colors!)

Although we know how important it is to reduce your chemical exposure during sleep (since you spend 1/3 of your life in bed), most of the country doesn’t understand the risks associated with sleeping on a traditional mattress.

As is the case with most specialty products, there is a fairly limited customer base of people who are aware of, and ready to purchase, an organic mattress.  This means that there are companies out there that will say anything in order to take a mattress sale from their competitors.

Since we opened our doors, we have been fighting an uphill battle against greenwashing.  Other mattress companies have thrown in a handful of eco-friendly ingredients and called their products “natural,” trying to charge a premium for something that isn’t much better than mainstream.

Now that the country is becoming more aware of the greenwashing epidemic, we have seen mattress companies telling flat-out lies and mistruths, with the hope of seducing a customer with promises they can’t back up.

One fallacy that you will see promoted is that wool alone can’t be used to pass flammability tests. This argument is often used in a company’s justification for using chemical fire retardants because it is “the only option.”

I am here today to tell you “yes.”  Yes, wool can be used as the sole fire retardant for a mattress to meet federal flammability requirements.  And that, in fact, we have been using wool (without any chemical treatments) as our only fire retardant for years.

The purpose of a flammability test on a mattress is to make sure that the mattress doesn’t flame up in the event of a domestic fire.  We don’t claim to make fireproof mattresses (I can’t even imagine the kinds of chemicals that would go in to that!) We make mattresses that won’t turn into a six-foot fireball if your house catches fire.

Our competitors have shown photos of a piece of wool yarn that is set to fire, and predictably, the fire travels up and burns the piece of wool yarn.

As seen on strobel.com, spreading misinformation about wool used in mattresses.

Well, of course it is going to burn.  It is a natural material that has been shaped into a “wick” and a flame has been set to it.

Of course, you don’t have to just take my word for it.  The video below is an actual open-flame flammability test of one of our mattresses, which shows just how well our chemical-free design works.

The only raw materials used to make this mattress (or any of our mattresses) are organic cotton, wool, and 100%-natural rubber.  The mattress is sitting on a wood-slat foundation.  Both pieces are built in our organic mattress Eco-Factory™ and are GREENGUARD® certified.  There are no added chemicals, no silica barrier, or any other methods employed to assist in the flame test.

So there you have it: It is possible to pass the open-flame mattress flammability test without chemicals.  And we do it every day.

Lifekind Organic Mattress Profile: The Duet

In the lineup of Lifekind organic mattresses, the Duet can be something of an enigma. It’s made from three internal layers of natural rubber, which would normally lend itself to softness, but the top and bottom layers are made from the firmest natural rubber we use – plus it’s got a closed cover, which makes for a firmer mattress. Then again, the center layer is made of the softest natural rubber, and the firm top and bottom layers are sculpted into contoured ridges, which makes them softer.

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So what does the Duet organic mattress actually feel like?

 

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Overall, it’s quite firm – almost as firm as the Euro, which is the firmest mattress we make. The Duet is designed to offer uncompromising support, but also pressure-point relief via the sculpted ridges in the top and bottom layers. This can come in very handy for sleepers who need a combination of firmness (or back support and cushioning for pressure-point pain.

Think of it as a medium-firm mattress that’s cushiony enough even for side sleepers.

To talk about the Duet or any of our other mattresses with a product specialist, give us a call at 800-284-4983 or email sales@lifekind.com.

Are you eating organic foods and sleeping on a chemical mattress?

Are you eating organic foods and sleeping on a chemical mattress?

Americans are aware of the benefits of choosing organic when they’re in the grocery store, but so many people I meet haven’t even thought about their bedrooms.

We spend about 1/3 of our lives in bed, so it’s important to make sure your sleep environment is as free from chemicals as possible.

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Lifekind is America’s most trusted name in organic mattresses and bedding. As you flip through the pages of this catalog, you will see that not only do we make the world’s purest mattress (backed by our Purity Promise), but we also offer a full line of organic bedding essentials and personal-care products.

And don’t forget, when you use promo code NEXT14, we’ll take 20% off your next order!

How to Dress a Bed Organically

Lifekind Organic Bedding

Bed dressing is an art form that has been passed down from ancient times – some of the first evidence of bed-like structures is found in South Africa and dates back to about 77,000 B.C. Over the centuries bedding materials have ranged from straw and hides to velvet and woven gold, but the main purpose has remained the same: comfort. Here at Lifekind we get lots of calls from customers who want to know what kind of bedding they should get and why.

Proper bed dressing is important because not only can it improve the overall feeling of the bed, it can also extend the life of your mattress. The picture below shows the ideal bedding configuration. Since it usually works best to start at the bottom and work your way up, we will start with the underbed pad.

Lifekind Organic Mattress Layers

The purpose of the underbed pad is to keep your mattress in good shape so that it can continue to provide you with the best possible sleep for years to come. A thick wool pad is an ideal way to protect the underside of your mattress from rubbing against wood bed slats or exposed metal hardware. Furthermore, a wool underbed pad will protect the underside of your mattress from dust build-up and can even help prevent mold and mildew from forming on parts of the mattress that get less airflow (wool is naturally dust-mite resistant and has the ability to wick away excess moisture).

If a wool pad offers protection for the bottom of your mattress, it only makes sense that wool would protect the top, too! Many mattress pads are made of synthetic materials, which may prevent spills from leaking onto your mattress, but can also prevent your mattress and your skin from breathing. We believe a wool moisture protector pad is the best way to start dressing the side of the bed you actually sleep on. This pad is meant to protect both you and your mattress – wool wicks away excess moisture from your skin (guarding against overheating and skin irritation) and at the same time creates a water-resistant barrier between you and the mattress (preventing mold, mildew, stains, etc.).

Next comes the flannel mattress pad. Many people are somewhat confused by the concept of needing both a moisture barrier and an all-purpose mattress pad (I know I was when I first heard of it), but with time I have come to realize that these two are like my favorite Jack Johnson song – it’s always better when they’re together. While a wool moisture pad provides a perfect water-resistant barrier, a flannel mattress pad acts as a sponge and gives pesky spills a place to go, rather than leaking into the mattress. The mattress pad is also one of those accessories that can change the feel of your mattress – either for better or for worse. We recommend a loose-fitting pad that is made from natural fibers (cotton flannel is awesome). These two rules of thumb will ensure that the pad is breathable and that it does not make your mattress feel taught (the “trampoline” effect).

The next layers – and possibly the most important ones of all – are the sheets. The reason why sheets are so important is that they are usually closest to your skin. Keeping in mind the fact that most people spend roughly one-third of their lives in bed, it is important to choose sheets that are free of dyes, chemicals and synthetics. Organic cotton is our best suggestion because it fits this standard of purity while also boasting breathability and washability! Dust mites feed on skin cells (and our entire epidermis is replaced within a period of about 48 days), so keeping your sheets clean is the key to protecting your entire bed from these icky invaders.

Lifekind Organic Egyptian Cotton Blanket

When it comes to blankets, layers are the key! By choosing breathable materials and doubling (or even tripling) up, you get a cozy bed that can easily be adjusted with changing weather. Comforters are prime suspects when it comes to finding synthetic fillings and chemical additives in your bedding. Wool offers a much safer and more comfortable alternative with its natural flame resistance and temperature regulation. Top it off with an organic cotton duvet cover and – voila! You’ve got a bed that’s “dressed to the nines.”