I was speaking with a customer today whose five-year-old daughter loves her Lifekind® mattress so much she encouraged her mom to call and tell me.
I am inspired by families who are making the conscious transition into organic, chemical-free bedding and how often their personal stories are deeply motivating and life affirming.
Kim, Product Specialist
Just 20 years ago, anyone who was into an organic lifestyle was likely to be considered a little odd. Organic choices were limited back then; nowadays they’re everywhere. Now that being “green” is a trend, even major chain stores like Wal-Mart and Target are carrying organic food and bedding.
But what does it mean to truly be organic? The roots of the organic movement stemmed from the early 1900s, when synthetic fertilizers were introduced in the early days of industrial farming. Even after WWI, with more pressure being applied to farmers to use chemical fertilizers and pesticides for a larger yield, ecological farmers, though a minority, stood firm in their beliefs. Pioneers like Rachel Carson helped shed light on the dangers of these newly introduced chemicals. By the 70s and 80s, certification standards for organic food came into effect, thanks to various farming and consumer groups demanding more government regulation.
With organic certification, consumers should feel confident that the goods they desire are truly organic. However, there is an absence of government regulation in the production of non-food items. With the sprawling popularity of organic finished goods, many large corporations are cashing into the “green” market by using some organic materials, yet compromising purity to achieve a lower price.
In a competitive marketplace where businesses want your money, it can be tough to read between the lines. If you look in the right direction, however, the writing is on the wall: Without government regulation, consumers must rely on third-party scrutiny to assure that finished goods, not just raw materials, are truly organic. Certifying organizations such as Oregon Tilth (OTCO) guarantee that products meet the Global Organic Textile Standard (GOTS) and other regulations to ensure that you are getting a truly organic product.
It’s the only type of assurance that actually means anything. And at Lifekind®, it’s all we do.
Rowena, Product Specialist