Introducing Our New 20th Anniversary Certified Organic Mattresses!

The Sorell is a luxury certified organic mattress* made with a medium-firm core of individual pocket coils individually wrapped in a biodegradable fabric protector made from corn. The coils are then enclosed in a durable certified organic cotton envelope, then finally topped with 3” of luxurious rubber-tree latex. The latex layer can be ordered in either medium, medium-firm, or firm. Unlike the one-piece Bonnell-spring construction of our Traditional and Combo mattresses, pocket coils respond individually to a sleeper’s weight and position, and deliver comfort with less motion transfer while retaining the feel of an innerspring. As with all our mattresses, our certified organic wool provides flammability protection without the use of chemical flame retardants or synthetic fire barriers. Height: Approximately 12”. Handmade in the USA.

The major difference between our two 20th Anniversary mattresses is that while the Astar has a loose, removable cover that feels softer and allows for changing the inside latex surface, the Sorell is a tape-edge product that is sewn closed and, because of the tightness of the cover, provides sleepers with a firmer surface. The latex layer of the Astar is available in medium-soft, medium, medium-firm, or a custom firmness. Also, due to the Astar’s cover being removable, this mattress can be shipped in several boxes via a parcel post service for a nominal fee. The boxes are small enough to leave at your door, just as any other parcel post items would be left, so you do not have to be home for delivery. Simply bring the boxes inside to the desired room, unbox and assemble using the enclosed assembly instructions.

The Astar and Sorell mattresses require a unique foundation. Please see details at www.lifekind.com or call 800.284.4983 for more information.

*Certified to GOTS (the Global Organic Textile Standard) and to GOLS (the Global Organic Latex Standard) by Control Union.

 

GOT GOTS? The Logo to Look For on Cotton Products

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By now it’s clear to most Americans that organic food is more healthful, and organic farming practices are safer for the Earth than conventional methods. When we shop organic it’s always comforting to see third-party organic certifications, because “natural” can mean whatever the manufacturer would like it to. If a food product is labeled “organic,” however, it must contain at least 95% organic ingredients.

Soft, breathable cotton — our favorite textile to wear and wrap up in bed with — has dirty secrets that have long gone unchecked, a fact about which most of America has no idea. Cotton is considered the world’s most toxic crop. (Check out the approximately 20 million results for “toxic cotton” on Google.)

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Organic cotton, like organic food, uses less water, doesn’t poison the soil and its farmers, and isn’t treated with toxic chemical finishing agents. In the U.S., the claim “organic” on textiles is protected by the government. Only textiles labeled with a GOTS (Global Organic Textile Standard) logo can be claimed as organic.

Check out this simple GOTS video to learn more:

Below are some resources to help you learn about the toxic cotton industry.

Let’s start a clean cotton revolution!

How to get rid of chemicals in fabrics (Hint: trick question)

Chemical cotton 

Fact sheet on U.S. cotton subsidies and production

Are there federal requirements for calling a mattress “organic”?

Answer: Yes. And verifying these requirements is the only way to make sure you’re not falling victim to fraudulent advertising claims when shopping for an organic mattress.

The government agency that controls use of the word “organic” is the United States Department of Agriculture (USDA), under Title XXI of the 1990 Farm Bill, otherwise known as The Organic Foods Production Act of 1990.

This Act established national standards governing the marketing of certain agricultural products as organically produced products in order to assure consumers that organically produced products meet a consistent standard and to facilitate fairness within interstate commerce.

USDA control over use of the word “organic” extends to non-edible agricultural crops such as cotton and rubber trees, and further extends to non-edible products derived from livestock, such as wool.

To call any of these raw materials “organic,” each producer must meet the requirements listed in the Act and subject its facility and products to annual audit by a USDA-approved “certifying agent.”

Furthermore, for a complex finished textile product, such as a mattress, to be called organic it must be composed of a minimum of 95% certified raw materials as listed above. Then independently, the company manufacturing the mattress must also meet the requirements as listed in the Act and to subject its facility and finished products to an independent annual textile audit to standards such as GOTS, by a USDA-approved certifying agent.

Therefore, to call a mattress “organic” or to sell it as such, the company producing the mattress must earn independent organic status and be awarded an organic certificate annually in their name. This means that a mattress cannot be called organic simply because it is made up of one, some, or even all organic raw materials. It is the “certifying agent” that substantiates that the organic claim being made is actually true. It must be a USDA-approved certifying agent, who through an audit process can give a company legitimate claim or right to use the term “organic.”

Legislation in the United States established the Federal Trade Commission Act in1914. Under this Act, the Commission is empowered to, among other things, prevent unfair methods of competition and unfair or deceptive consumer acts or representations affecting commerce.

If a company calls its product “organic” and its facility, methods, and specific products have not been awarded organic status by a USDA-approved certifying agent, that claim is deceptive, and constitutes an unfair method of competition in the marketplace. Unfair marketing claims fall under the purview of the FTC.

Specific to environmental claims, the FTC has published the “Green Guide.” While the guide defines a number of environmental terms and correct use and association of logos and seals, the primary emphasis of the document is substantiation. Environmental marketing claims must be substantiated.

Section 5 of the FTC Act prohibits deceptive acts and practices in or affecting commerce. A representation, omission, or practice is deceptive if it is likely to mislead consumers acting reasonably under the circumstances and is material to consumers’ decisions. See FTC Policy Statement on Deception, 103 FTC 174 (1983). To determine if an advertisement is deceptive, marketers must identify all express and implied claims that the advertisement reasonably conveys. Marketers must ensure that all reasonable interpretations of their claims are truthful, not misleading, and supported by a reasonable basis before they make the claims. See FTC Policy Statement Regarding Advertising Substantiation, 104 FTC 839 (1984).

In the context of environmental marketing claims, a reasonable basis often requires competent and reliable scientific evidence. Such evidence consists of tests, analyses, research, or studies that have been conducted and evaluated in an objective manner by qualified persons and are generally accepted in the profession to yield accurate and reliable results. Such evidence should be sufficient in quality and quantity based on standards generally accepted in the relevant scientific fields, when considered in light of the entire body of relevant and reliable scientific evidence, to substantiate that each of the marketing claims is true.

James Kohm is the Associate Director for the Enforcement Division of the Federal Trade Commission’s Bureau of Consumer Protection. In that capacity, he oversees enforcement of all consumer protection orders and the Commission’s Green Marketing program. When Mr. Kohm spoke on January 27, 2013 at the World Market Center, he made clear that the Federal Trade Commission (FTC) does not define what is or can be called organic. The FTC can conduct investigations relating to the organization, business, practices, and management of entities engaged in commerce and seek monetary redress and other relief for conduct injurious to consumers and other businesses from unsubstantiated environmental claims. Review the following links that report FTC investigation of unsubstantiated claims:

https://www.ftc.gov/news-events/press-releases/2013/07/three-companies-barred-advertising-mattresses-free-volatile

https://www.ftc.gov/news-events/press-releases/2011/01/ftc-settlement-ends-tested-green-certifications-were-neither

https://www.ftc.gov/news-events/press-releases/2009/08/ftc-charges-companies-bamboo-zling-consumers-false-product-claims

https://www.ftc.gov/news-events/press-releases/2014/01/ftc-approves-final-orders-settling-charges-three-companies-made

https://www.ftc.gov/news-events/press-releases/2014/06/ftc-brings-second-case-year-against-plastic-lumber-products?utm_source=govdelivery

 

At Lifekind, we’ve worked hard to establish and maintain a comprehensive organic program. This ensures the creation and assurance of certified organic goods. Testing, quality assurance, lot tracking, purchasing organic raw materials (despite the higher cost), and spending thousands annually on auditing are just a few of the ways in which we keep our rigorous organic program in place. Third-party certification is the only thing protecting us from companies that do none of these things, but would try nevertheless to reap marketing dollars by fraudulently associating the term “organic” with their products.

It does not fall to the consumer or retailer to judge what is or is not organic. For a company to call its products “organic” it must have been granted organic status by a USDA-approved “certifying agent.” The consumer need only confirm a valid certificate with the company’s name and products listed, not a certification showing he name of a grower or producer. At Lifekind, we’ve covered all the bases, so you can “rest” assured you’re purchasing a TRULY organic mattress.

8 Misleading Claims about Organic Mattresses – Is Your Mattress Certified Organic?

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Misleading Claim #1: Merchants using organic logos, or statements that use the word “organic,” to describe their mattresses as “organic” or partially “organic.”
Incorrect Because: Under USDA National Organic Program regulations (USDA/NOP), there are no such categories. There is only “certified organic.”

Misleading Claim #2: Merchants claiming that since they use the same organic materials that are used in certified organic mattresses, why pay more?
Incorrect Because: Without submitting to an independent third-party audit, a consumer has no assurance that whatever organic component is claimed to be used was actually used in making a mattress.

Misleading Claim #3: Merchants claiming that since the materials they use are the same as those used by true organic manufacturers, what’s the difference?
Incorrect Because: Fast food and fine dining can include the same ingredients, but the outcomes are quite different—it’s about quality and purity, not just materials.

Misleading Claim #4: Merchants using someone else’s certification to infer it is their own, but somehow doesn’t have their name on it for a string of reasons.
Incorrect Because: USDA certification certificates are not transferable.

Misleading Claim #5: Merchants claiming their mattresses are “chemical free.”
Incorrect Because: This is scientifically impossible.

Misleading Claim #6: Merchants claiming their mattresses are “nontoxic.”
Incorrect Because: This is also scientifically impossible.

Misleading Claim #7: Merchants claiming their mattresses are “free of volatile organic compounds (VOCS)” or have no harmful outgassing.
Incorrect Because: This is also scientifically impossible, and without an independentUL/GREENGUARD™ or similar test for finished-product emissions, no one can possibly know exact outgassing levels.

Misleading Claim #8: Merchants claiming that their components have been tested for the presence of a long list of chemicals and that none were found.
Incorrect Because: What this means is that the mattress components may have been tested at one point, early in the process, by what is known as a “presence” test. True, these chemicals may not have been present at that time, but it gives absolutely no information as to what is actually emitting from the finished mattress. That is a consumer assurance UL/GREENGUARD™ testing provides.

Find out if a mattress is in fact listed on the certifier’s website.

Note: The name of the manufacturer or retailer must be entered precisely, such as “Organic Mattresses, Inc.”

http://www.global-standard.org/public-database/search.html

http://certification.controlunion.com/certified_companies_and_products.aspx

 

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Buy American

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We think it’s important to support American organic farmers and manufacturers – so we do! Lifekind® is dedicated to supporting America’s organics industry and to keeping jobs here in America.

We make our own mattresses right here in the U.S. Our GOTS-certified mattress Eco-Factory™ is located in Yuba City, California – the only mattress facility in North America to be awarded true third-party organic certification.

Our organic raw materials come from sources as close to home as possible. The Naturally Safer® wool and certified organic cotton we use in our mattresses and bedding are U.S. grown, and the natural rubber latex we use in our mattress cores and pillows is also manufactured here in the U.S.

Your commitment to purchasing organic products and supporting America’s environmentally-conscious farmers and businesses helps to ensure the continuing growth of the organics industry in the U.S. Also, you contribute to the reduction of your carbon footprint when you buy products made closer to home.

We are proud to support American organic farmers and to be your “go-to” company for “Made in the USA” items.

Carol Bader, Co-Founder