Privacy policy

This Privacy Notice explains how Lifekind, Inc. (“Lifekind,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit www.lifekind.com or interact with us. By using our Site or purchasing products or services from us, you acknowledge the practices described below.

1. Information We Collect

Personal Information You Provide

We may collect information such as your name, email address, billing and shipping address, phone number, and payment details when you:

  • Place an order
  • Contact customer service
  • Request a catalog
  • Subscribe to marketing communications

Automatically Collected Information

We automatically collect certain information about your device and browsing activity, including:

  • IP address
  • Browser type
  • Device identifiers
  • Pages visited and referring URLs
  • Access times

Information from Third Parties

We may receive information about you from third-party marketing partners, advertising networks, or service providers.

2. How We Use Your Information

We use your information to:

  • Fulfill and manage orders, returns, exchanges, and warranty claims
  • Communicate with you about your account or transactions
  • Respond to your inquiries and provide customer service
  • Send promotional emails or catalog mailings (with your consent)
  • Conduct internal research and analytics
  • Prevent fraud and enforce our Terms and Conditions, including investigating misuse, abuse, unauthorized access, and malicious activity

We may also process your personal information—including contact details and proof of purchase—when you initiate a warranty claim through our Warranty Support Form. This information is used to verify eligibility, communicate with you, and fulfill our obligations under applicable warranty terms.

3. How We Share Your Information

  • Trusted service providers that assist with order fulfillment, payment processing, website hosting, and marketing
  • Third-party advertising and marketing partners to promote our products (with notice and opt-out rights)
  • Affiliated retailers authorized to sell Lifekind products
  • Governmental authorities or law enforcement where required by law or to protect our rights or users’ safety

We may disclose customer lists and related personal information to trusted partners, marketing cooperatives, or affiliates for commercial purposes, as permitted by law. Where required, we provide consumers the opportunity to opt out of such disclosures in accordance with applicable privacy laws.

In the event of a merger, acquisition, reorganization, bankruptcy, or other business transaction, your personal information may be transferred as part of the business assets. Any such transfer will be subject to the same privacy commitments described in this Notice unless you are notified otherwise and provided the opportunity to consent to materially different practices.

4. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to personalize your experience and analyze traffic. You can modify your browser settings to disable cookies, but doing so may limit your ability to use certain features of the Site.

5. Your Rights and Choices

Depending on where you live, you may have rights under state privacy laws regarding your personal information.

NOTICE OF FINANCIAL INCENTIVE

If you choose to provide your personal information—such as your email address—in exchange for a promotional discount or special offer, we may consider this a financial incentive as defined under certain U.S. privacy laws. PARTICIPATION IS VOLUNTARY, AND YOU MAY OPT OUT OF RECEIVING MARKETING COMMUNICATIONS AT ANY TIME WITHOUT AFFECTING YOUR ABILITY TO MAKE PURCHASES. The value of any such incentive is reasonably related to the value of the consumer’s data and is calculated based on factors such as the expected revenue generated from marketing outreach.

A. Colorado Residents

Under the Colorado Privacy Act (CPA), you have the right to:

  • Access the personal data we hold about you
  • Correct inaccuracies in your personal data
  • Delete your personal data
  • Obtain a portable copy of your data
  • Opt-out of:
    • Targeted advertising
    • Sale of personal data
    • Profiling in furtherance of decisions producing legal or similarly significant effects

Our store is hosted on Shopify, which recognizes and honors Global Privacy Control (GPC) signals in jurisdictions where data-sharing opt-out settings are enabled. If your browser is configured with GPC, Shopify will treat it as a valid Do-Not-Sell/Do-Not-Share request for the device and browser you used.

To exercise these rights, contact us at info@lifekind.com. We will respond within 45 days as required by law. To opt out of the sale or sharing of your personal information, visit our DO NOT SELL OR SHARE MY PERSONAL INFORMATION page.

B. Marketing Preferences

You may opt out of receiving marketing communications or the printed catalog:

6. Data Security and Retention

We maintain reasonable administrative, technical, and physical safeguards to protect your information. Payment transactions are processed in compliance with the Payment Card Industry Data Security Standard (PCI DSS) and encrypted via Secure Sockets Layer (SSL).

We apply defined retention periods tailored to the type of personal information we collect:

  • Order and transaction records: at least seven years
  • Marketing-related data: until you opt out or withdraw consent
  • Device and browsing information: up to 24 months

Retention periods may be extended when required to establish, exercise, or defend legal claims.

 

7. Children’s Privacy

We do not knowingly collect information from children under 13. If we learn that we have collected such data without parental consent, we will delete it promptly.

8. Changes to This Privacy Notice

We may update this Notice periodically to reflect changes in our practices, products, services, or legal obligations. If we make material changes, we will update the effective date and provide notice through the Site or other appropriate means, in accordance with our Terms and applicable law.

Contact Information

Lifekind, Inc.
6400 S Fiddlers Green Cir., #250 #1017
Greenwood Village, CO 80111
Email: info@lifekind.com

Last Revised Effective: June 30, 2025